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ONLINE EDITION
EST. 2015
EASTERN VISAYAS

The Calbayog Journal

The leader in online news reporting in Calbayog City, Samar
LIVE
BREAKING — Typhoon Uwan wrecks portions of Catbalogan market and port area CATBALOGAN — City government denies role in damaged Catbalogan wharf section PARTYLIST — 106 Trabaho Partylist pushes for stricter protection of BPO workers NEWS — Buy-bust operation nets suspected drug peddler in Catbalogan PEACE & ORDER — Biliran province declared insurgency-free by regional task force FISHERIES — BFAR pushes for science-based sardine management plan BREAKING — Typhoon Uwan wrecks portions of Catbalogan market and port area CATBALOGAN — City government denies role in damaged Catbalogan wharf section PARTYLIST — 106 Trabaho Partylist pushes for stricter protection of BPO workers NEWS — Buy-bust operation nets suspected drug peddler in Catbalogan PEACE & ORDER — Biliran province declared insurgency-free by regional task force FISHERIES — BFAR pushes for science-based sardine management plan
MEDIA KIT 2026

Advertise with the leading newsroom in Western Samar.

For more than a decade, The Calbayog Journal has been the daily reading habit of Calbayognons at home and in the diaspora. If you want to reach Eastern Visayas — businesses, civic leaders, families — this is where they read.

Founded2015
Coverage areaEastern Visayas
CadenceDaily online + monthly print
LanguagesEnglish · Filipino · Waray
Newsletter12,000 subscribers
MembershipsNPC · KBP · PPI

By the numbers

Source: Google Analytics 4, May 2025 – April 2026 (rolling 12 months)

186K
Monthly unique visitors
Across Calbayog, Catbalogan, Tacloban, Manila, Cebu
612K
Monthly pageviews
Avg. 3.3 pages per session
4:42
Avg. session duration
Above Philippine news media benchmark of 2:58
68%
Eastern Visayas readers
Largest Calbayog-focused digital audience
12K
Newsletter subscribers
The Morning Tide · weekdays 6 AM
94%
Mobile readership
Optimized for low-bandwidth and 3G

Who reads The Calbayog Journal

Geography
  • Calbayog City42%
  • Catbalogan14%
  • Northern Samar12%
  • Tacloban / Leyte10%
  • Metro Manila9%
  • Cebu5%
  • Diaspora (intl)8%
Age
  • 18–2412%
  • 25–3428%
  • 35–4424%
  • 45–5418%
  • 55–6412%
  • 65+6%
Interests (top sections)
  • News82%
  • Politics61%
  • Business44%
  • Culture & Arts38%
  • Tourism31%
  • Health27%

Ad placements & rates

All rates exclusive of 12% VAT · 20% off on quarterly commitments · 35% off for civic and barangay announcements

Placement Size CPM Monthly flat Notes
Leaderboard 728 × 90 ₱180 ₱28,000 Above the fold · all pages
Billboard 970 × 250 ₱260 ₱48,000 Hero zone · highest impact
MPU (Medium Rectangle) 300 × 250 ₱140 ₱18,000 Sidebar · top of fold
Half-page 300 × 600 ₱220 ₱38,000 Sidebar · sticky scroll
Native (In-feed) Responsive ₱160 ₱24,000 Editorial-style · 3× CTR avg
Inline Banner 468 × 90 ₱110 ₱14,000 Between stories
Sticky Footer 970 × 60 ₱200 ₱32,000 Persistent · all-page
Sponsor Tile 120 × 120 ₱6,500 Community partners grid
Sponsored Article Full feature ₱22,000 Per article · disclosed

Creative specifications

File formats
  • Static: JPG, PNG, GIF
  • Animated: GIF, HTML5 (≤200 KB)
  • Video: MP4 H.264 (autoplay muted)
Weight limits
  • Static banner: max 150 KB
  • HTML5 ad: max 200 KB initial
  • Video: max 2 MB · 15 seconds
Lead time
  • Standard placements: 3 business days
  • Sponsored articles: 7 business days
  • Print magazine: 14 business days
Disclosure
  • All paid placements labeled "Advertisement"
  • Sponsored content labeled "Paid post"
  • Editorial integrity is non-negotiable

Talk to our advertising desk

Tell us about your campaign and your audience. We'll come back with a recommended placement mix within two business days.

Emailads@calbayogjournal.com
Phone(055) 209-1914 loc. 102
OfficeCalbayog City, Samar
HoursMon–Fri, 8 AM – 5 PM

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